Simply put, diversification means choosing several baskets for your investment eggs. Sure, you could hit it big during good times by investing solely in one stock or sector. But this strategy can be devastating if the market crashes and leaves you with a basket of broken eggs.
Diversification is a little like buying insurance. By investing in multiple asset categories-stocks, bonds, cash and real estate to name a few-you're less likely to get hurt if one fares poorly.
Different ways to diversify
You can diversify within an asset category, across asset categories and investment styles, and globally.
Diversifying within an asset category.By diversifying, you can reduce the impact on your investments when a specific security does poorly. You could do this by purchasing many bonds, for example, instead of one or two.
You're not really diversified, however, if all those bonds have short maturities. Diversification means owning different types of bonds-long term, short term, government, corporate and possibly high yield.
Diversifying among asset categories.Diversifying can also reduce the risk that an entire asset category, such as stocks, will do poorly for an extended period of time. You can select investments from several asset categories-stocks, bonds, cash and real estate, for example.
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